Framework for the adoption of online banking

نویسنده

  • Tagreed Alsulimani
چکیده

Information technology represents the most important tool for any business to grow and increase profits in this century. Online banking represents one type of business change due to revolutionary changes in technology. There are limited studies for adoption of online banking in Saudi Arabia which is one of the largest economies in the world. For that reason my study focused on the adoption of online banking by countries in general and particularly in Saudi society. In many situations there is a gap between business and information technology. In particular there is a crimson between online bank users and technology. It is necessary to bridge this gap In order to achieve online banking targets. My study investigated the different reasons for the gap its formation (between online banking and information technology) and how to bridge it. This research is focused on the different factors that enhance the adoption of online banking services through general users. This framework was established by drawing from several theoretical studies. The proposed research framework contains the most important factors for online banking. These include the following hypotheses; (H1) personal information, (H2) personal experience, (H3) disposition to trust, (H4) reputation, (5)trusting belief, (H6)structural i Tagreed Alsulimani assurance and (H7)perceived site quality. These hypotheses were tested experimentally through a questionnaire which was analyzed using SPSS Version 14 program. The results showed that (H1) personal information, (H2) personal experience, (H3) disposition to trust, (H4)reputation, (H5) trusting belief, (H6) structural assurance and (H7)perceived site quality are positive factors affecting customer adoption of online banking. There was a significant correlation between the different online banking adoption factors or hypotheses and the personal information (age, gender and education) with P values of <0.005 in most of cases. ii Tagreed Alsulimani

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تاریخ انتشار 2013